05
Chapter
Fortune’s Wheel
Figure out your Unique Value Proposition by investigating the customer’s Pains and Gains and making a Value Proposition Wheel.
Summary
Analysing your customers’ pains and gains and visualization your Unique Value Proposition, you will have a broader vision to build meaningful products that meet the jobs to be done of your target users. This chapter covers the process of drawing a value proposition wheel able to fit your persona. Discover how to end up with your flywheel and make the most of your insights.
Tags 
Practices Explained 
Value Proposition Wheel
Pains and Gains
Jobs to be Done
Unique Value Proposition
Practices Mentioned 
Value Proposition Canvas
Value Proposition Template
Unique Selling Proposition
Extras 
Coming Soon!
Downloads 
Chapter 5 illustrations
Recommended Tools 
The Job to be Done Canvas by Strategin
Jobs to be Done Breakdown by The Innovators’ Toolkit
Value Proposition Canvas by Strategyzer
Recommended Books 
Jobs to be Done: Theory to Practice by Anthony W. Ulwick
Value Proposition Design: How to Create Products and Services Customers Want by Alexander Osterwalder, Yves Pigneur, Patricia Papadakos, Gregory Bernarda, Alan Smith
The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg
Recommended Articles 
Know the Two — Very — Different Interpretations of Jobs to be Done
Value proposition
Unique selling proposition
The Few Sentences You Need to Dominate Your Market
What is a Unique Value Proposition (UVP)?
How To Really Understand Your Customer With The Value Proposition Canvas
The Flow of a Value Proposition Canvas
The Unusual Truth About Why an MVP Won’t Make You Successful
Useful Value Proposition Examples (and How to Create a Good One)
Innovation Starts by Doing the Same Job With Less Pain
Replacing the Sales Funnel with the Sales Flywheel