01 Chapter
Persistence of Vision
Product Vision, Company Purpose
02 Chapter
Stories of Your Life and Others
Business Lifecycle, Problem/Solution Fit Product/Market Fit
03 Chapter
Picking Up the Pieces
Business Quilt, Business Model Canvas Lean Canvas
04 Chapter
The Persona Protocol
Lean Personas, Get Out of the Building
05 Chapter
Fortune’s Wheel
Value Proposition Wheel, Pains and Gains Jobs to be Done
06 Chapter
The Crowded Shadows
Equity Crowdfunding, Special Purpose Vehicles
07 Chapter
The Lunatic Cafe
Daily Cafes, Daily Updates Daily Stand-ups
08 Chapter
Streams of Silver
Kanban Boards, WIP Limits, Flow Efficiency
09 Chapter
The Invention of Everything Else
Innovation Vortex, Lean Startup Design Thinking
10 Chapter
The Terminal Experiment
Lean Experiments, Minimum Viable Products Pivot, Patch & Persevere
11 Chapter
Fables and Reflections
Agile Retrospectives, Improvement Backlog Improvement Board
12 Chapter
Kings of the North
North Star Metric, Support Metrics Check Metrics
13 Chapter
The Entropy Tango
Product Backlog, Backlog Maintenance, Minimum Marketable Features
14 Chapter
A Pleasure to Burn
Burn Charts, Cumulative Flow Diagrams Burn Rate
15 Chapter
The New Recruit
Recruitment Funnel, Screening Interviews Reference Checks
16 Chapter
The Enigma Score
Hiring Scorecard, Job Descriptions
17 Chapter
Standard Hero Behavior
Job Interviews, Behavioral Questions Behavioral Tests
18 Chapter
The Darkest Road
Product Roadmap, Rolling-Wave Planning
19 Chapter
Ghost Writer in the Sky
Content Calendar, Content Backlog Content Kanban
20 Chapter
Million Dollar Gamble
Agile Funding, Innovation Funnel Continuous Funding
21 Chapter
Spheres of Influence
Pitch Decks, Customer Acquisition Costs Customer Lifetime Value
22 Chapter
Heart Journey
Journey Maps, WOW Moments WTF Moments
23 Chapter
A Pirate’s Tale
Pirate Metrics, Sales Funnel Marketing Funnel
24 Chapter
Test of the Twins
Split Tests, Multivariate Tests Cohort Analysis
25 Chapter
Culture Clash
Culture Code, Core Values