24
Chapter
Test of the Twins
Learn about Growth Hacking and Conversion Rate Optimization with Split Tests, Multivariate Tests and Cohort Analysis.
Summary
Running tests seems needed for an innovative business model in order to ensure its growth and sustainability. This chapter covers different types of tests (multivariate, A/B, split, cohort) with real examples of how to use them and to analyze the results.
Tags 
Practices Explained 
Split Tests
Multivariate Tests
Cohort Analysis
Practices Mentioned 
Conversion Rate Optimization
Growth Hacking
Extras 
Coming Soon!
Downloads 
Chapter 24 Illustrations
Recommended Tools 
Create a basic experiment plan
A/B Testing Template
AB Testing Tracking Sheet Template
Recommended Books 
The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales by Chris Smith
A/B Testing: The Most Powerful Way to Turn Clicks Into Customers
by Dan Siroker, Pete Koomen
You Should Test That: Conversion Optimization for More Leads, Sales and Profit or the Art and Science of Optimized Marketing by Chris Goward
Recommended Articles 
Using Cohort Analysis for Conversion Optimization
Conversion Optimization Made Simple: A Step-by-Step Guide
Conversion rate optimization
Multivariate Testing vs A/B Testing
A Refresher on A/B Testing
How to Do A/B Testing: A Checklist You’ll Want to Bookmark
Common Growth Hacking Myths (and How Growth Actually Works)
Growth hacking is bullshit
Growth hacking
Cohort analysis
The Definitive Guide to Effective Cohort Analysis
Cohort Analysis: The Definitive Guide
What is Cohort Analysis?
Make Your Pirate Metrics Actionable
Growth Guide: How to Set Up, Staff and Scale a Growth Program
