Learn about Growth Hacking and Conversion Rate Optimization with Split Tests, Multivariate Tests and Cohort Analysis.
Running tests seems needed for an innovative business model in order to ensure its growth and sustainability. This chapter covers different types of tests (multivariate, A/B, split, cohort) with real examples of how to use them and to analyze the results.
Conversion Rate Optimization
Chapter 24 Illustrations
Create a basic experiment plan
A/B Testing Template
AB Testing Tracking Sheet Template
The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales by Chris Smith
A/B Testing: The Most Powerful Way to Turn Clicks Into Customers
by Dan Siroker, Pete Koomen
You Should Test That: Conversion Optimization for More Leads, Sales and Profit or the Art and Science of Optimized Marketing by Chris Goward
Using Cohort Analysis for Conversion Optimization
Conversion Optimization Made Simple: A Step-by-Step Guide
Conversion rate optimization
Multivariate Testing vs A/B Testing
A Refresher on A/B Testing
How to Do A/B Testing: A Checklist You’ll Want to Bookmark
Common Growth Hacking Myths (and How Growth Actually Works)
Growth hacking is bullshit
The Definitive Guide to Effective Cohort Analysis
Cohort Analysis: The Definitive Guide
What is Cohort Analysis?
Make Your Pirate Metrics Actionable
Growth Guide: How to Set Up, Staff and Scale a Growth Program