01
Chapter
Persistence of Vision
Inspire team members, customers, and investors with a Product Vision: a mental image of your desired future.
Summary
A vision of a new product or service is often one of the first things that founders develop and that should guide them through the journey of building a memorable product. This chapter covers the different concepts of vision, mission, how to inspire the stakeholders and how to get started on the path from startup to scaleup.
Tags 
Practices Explained 
Product Vision
Practices Mentioned 
Company Purpose
Extras 
Coming Soon!
Downloads 
Chapter 1 Illustrations
Recommended Tools 
Product Vision Board by Roman Pichler
Recommended Books 
Agile Product Management with Scrum: Creating Products That Customers Love by Roman Pichler
Scrum Product Ownership: Balancing Value from the Inside Out by Robert Galen
Product Mastery: From Good To Great Product Ownership by Geoff Watts
The Responsible Business: Reimagining Sustainability and Success by Carol Sanford
Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek
Recommended Articles 
8 Tips For Writing Compelling Product Vision
What is a product vision?
10 Tips for Product Owners on the Product Vision
Defining a clear product vision — what should you be working on?
The Importance of Product Vision to Product Leaders
How To Create A Convincing Product Vision To Guide Your Team
20 Inspiring Vision Statement Examples
The Top Complaints from Employees About Their Leaders
Why a Picture Is Worth 1000 Words! Lessons for Goal-setting
