Persistence of Vision

Inspire team members, customers, and investors with a Product Vision: a mental image of your desired future.


A vision of a new product or service is often one of the first things that founders develop and that should guide them through the journey of building a memorable product. This chapter covers the different concepts of vision, mission, how to inspire the stakeholders and how to get started on the path from startup to scaleup.

  • product vision
  • product management
  • company vision
  • company mission
Practices Explained

Product Vision

Practices Mentioned

Company Purpose


Coming Soon!


Chapter 1 Illustrations

Recommended Tools

Product Vision Board by Roman Pichler

Recommended Books

Agile Product Management with Scrum: Creating Products That Customers Love by Roman Pichler

Scrum Product Ownership: Balancing Value from the Inside Out by Robert Galen

Product Mastery: From Good To Great Product Ownership by Geoff Watts

The Responsible Business: Reimagining Sustainability and Success by Carol Sanford

Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek

Recommended Articles

8 Tips For Writing Compelling Product Vision

What is a product vision?

10 Tips for Product Owners on the Product Vision

Defining a clear product vision — what should you be working on?

The Importance of Product Vision to Product Leaders

How To Create A Convincing Product Vision To Guide Your Team

20 Inspiring Vision Statement Examples

The Top Complaints from Employees About Their Leaders

Why a Picture Is Worth 1000 Words! Lessons for Goal-setting