Spheres of Influence

Get insights into the creation of a Pitch Deck and learn about the essential and the optional slides.


Having a near-to-perfect pitch is essential to market your business to potential investors. A good pitch tells a cohesive and compelling story, enabling you to find the funding you need to grow the business. This chapter shows the basic structure of a pitch deck and helps you distinguish between essential and optional slides.

  • Funding
  • Investment
  • Pitch
  • ROI
  • VC
  • Venture capital
  • Incubator
  • Business angel
Practices Explained

Pitch Deck

Practices Mentioned

Customer Acquisition Costs

Customer Lifetime Value


Coming Soon!


Chapter 21 Ilustrations

Recommended Tools

Sequoia Capital Pitch Deck Template

Investor Deck Template by 500 Startups

30 Legendary Startup Pitch Decks And What You Can Learn From Them

Recommended Books

Get Backed: Craft Your Story, Build the Perfect Pitch Deck, and Launch the Venture of Your Dreams by Evan Baehr, Evan Loomis

Recommended Articles

How Venture Capitalists Really Assess a Pitch

How to perfect your pitch deck — according to a guy that gets a lot of pitches

How to create a winning pitch deck

Startup Cheat-Sheet: How To Create a Winning Pitch Deck

Creating a Startup Pitch Deck? Start with this Easy-to-Use Template

Top Investors Share What They Love (and Hate!) About Your Startup Pitches

Is Your Pitch Venture Ready? Pitch Checklist

Startup Fundraising: The Pitch Deck and Financial Modeling