A Pirate’s Tale

Find your way on the path to success, from awareness to revenue, measured with the Pirate Metrics.


As a high-level map to show you how your business model is performing, pirate metrics are the new KPIs to consider in order to measure your success. In this chapter, you will discover what Pirate Metrics are, the stages of the funnel, and how important they are to understand your performance for you and your customers.

  • Performance marketing
  • Marketing funnel
  • NPS
  • KPIs
  • Pirate metrics
Practices Explained

Pirate Metrics

Practices Mentioned

Sales Funnel

Marketing Funnel

Sean Ellis Test

Net Promoter Score

Customer Acquisition Costs

Customer Lifetime Value


Coming Soon!


Chapter 23 Illustrations

Recommended Tools

Coming soon

Recommended Books

Coming Soon!

Recommended Articles

AAARRR! What are Pirate Metrics?

Startup metrics for pirates long version

How To Use Pirate Metrics, AARRR Matey

AARRR: Pirate Metrics for SaaS

Why activation is the most important metric

Redefining pirate metrics

AARRR! Dave McClure’s “Pirate Metrics” And The Only Five Numbers That Matter

Building Relationships Through the Customer Loop

How to Deliver Value at Every Stage of the Customer Journey

The consumer decision journey

Make Your Pirate Metrics Actionable

AARRR! Pirate Metrics For Startups

Product-market fit survey (Sean Ellis)

A Simple Guide to Measuring the Product-Market Fit of Your Product or Feature