04
Chapter
The Persona Protocol
Better understand your target customers and their Jobs To Be Done by creating Lean Personas.
Summary
Lean Personas are the best way to represent typical users of your product. Navigating through this chapter will allow you to understand that creating these archetypes is the key to building the product that your target audience needs.
Tags 
Practices Explained 
Lean Personas
Practices Mentioned 
Get Out of the Building
Extras 
Coming Soon!
Downloads 
Chapter 4 Illustrations
Recommended Tools 
User Day-parting by Hyper Island
Persona Template by Roman Pichler
Buyer Persona Template by The Buyer Persona Institute
Buyer Persona Dev. Template by Kula Partners
Persona Template by Hubspot
Personas Tutorial by Alexander Cowan
Recommended Books 
The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity by Alan Cooper
Lean UX: Applying Lean Principles to Improve User Experience by Jeff Gothelf, Josh Seiden
Buyer Personas: How to Gain Insight Into Your Customer’s Expectations, Align Your Marketing Strategies, and Win More Business by Adele Revella (Goodreads Author)
Recommended Articles 
Kill Your Personas
How to Make Proto-Personas and Get Everyone on the Same Page
A Guide for Creating Personas for Lean UX
The UX Designer’s 5-Minute Guide to Lean Personas
Personas – Know what you want
10 tips for creating agile personas
Personas Make Users Memorable for Product Team Members
The Importance of Personas and User Journeys
Know Your Customers’ “Jobs to Be Done”
Personas in Agile Development: YES we can !
A Simple Persona Template
Love the Problem, Not Your Solution
Seriously, what’s your (startup’s) problem?
The Beginner’s Guide
