The Persona Protocol

Better understand your target customers and their Jobs To Be Done by creating Lean Personas.


Lean Personas are the best way to represent typical users of your product. Navigating through this chapter will allow you to understand that creating these archetypes is the key to building the product that your target audience needs.

  • Target user
  • Lean persona
  • Target audience
  • customer interviews
Practices Explained

Lean Personas

Practices Mentioned

Get Out of the Building


Coming Soon!


Chapter 4 Illustrations

Recommended Tools

User Day-parting by Hyper Island

Persona Template by Roman Pichler

Buyer Persona Template by The Buyer Persona Institute

Buyer Persona Dev. Template by Kula Partners

Persona Template by Hubspot

Personas Tutorial  by Alexander Cowan

Recommended Books

The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity by Alan Cooper

Lean UX: Applying Lean Principles to Improve User Experience by Jeff Gothelf, Josh Seiden

Buyer Personas: How to Gain Insight Into Your Customer’s Expectations, Align Your Marketing Strategies, and Win More Business by Adele Revella (Goodreads Author)

Recommended Articles

Kill Your Personas

How to Make Proto-Personas and Get Everyone on the Same Page

A Guide for Creating Personas for Lean UX

The UX Designer’s 5-Minute Guide to Lean Personas

Personas – Know what you want

10 tips for creating agile personas

Personas Make Users Memorable for Product Team Members

The Importance of Personas and User Journeys

Know Your Customers’ “Jobs to Be Done”

Personas in Agile Development: YES we can !

A Simple Persona Template

Love the Problem, Not Your Solution

Seriously, what’s your (startup’s) problem?

The Beginner’s Guide