10
Chapter
The Terminal Experiment
Validate hypotheses with Lean Experiments so that you can Pivot, Patch, or Persevere on your way to Product/Market Fit.
Summary
To achieve Product/Market fit, lean experiments to validate your business hypothesis seem to be needed. While running the experiments, you will navigate through a path full of pivots and patches. This chapter will help you understand this path until the moment when your customers will be ripping the product out of your hands.
Tags 
Practices Explained 
Lean Experiments
Minimum Viable Product
Pivot, Patch & Persevere
Strategy Meetings
Practices Mentioned 
Coming Soon!
Extras 
A Real Pivot… Happy Melly Group
Downloads 
Chapter 10 Illustrations
Recommended Tools 
Test Cards
Test Idea Framework
Experiment Card
Recommended Books 
The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries
Lean Analytics: Use Data to Build a Better Startup Faster by Alistair Croll, Benjamin Yoskovitz
The Innovator’s Method: Bringing the Lean Start-up into Your Organization by Nathan Furr, Jeff Dyer
Recommended Articles 
Pivot or Persevere? Find Out Using Lean Experiments
The 7 Habits for Running Highly Effective Lean Startup Experiments
Why Startups are Agile and Opportunistic – Pivoting the Business Model
Product/market fit
The Taxonomy of the Lean Startup Pivot
Pivot or Persevere? The Key to Startup Success
Startup Jargon Series: PIVOTS
12 Things about Product-Market Fit
The Product Market Fit Cycle
Assumption vs. Hypothesis — To the Death!
