The Invention of Everything Else

Discover the Innovation Vortex which emerged by combining the Design Thinking approach with the Lean Startup method.


Starting from Design Thinking and Lean Startup, the Innovation Vortex offers a 7-stream mashup to help you with all aspects needed to grow an innovative product. The vortex guides you from analyzing the context to systematizing all your learnings.

  • Design thinking
  • Lean startup
  • Product development
  • MVP
  • Jobs to be done
Practices Explained

Innovation Vortex

Practices Mentioned

Site Visits

Get Out of the Building

Customer Interviews

Minimum Viable Product

Empathy Maps


The Design Thinking and Lean Startup Models Are Broken. Here Is the Innovation Vortex!

The Innovation Vortex for Critics and Haters (Change by Diversion)


Chapter 9 Illustrations

Recommended Tools

Coming soon

Recommended Books

Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation by Tim Brown

Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days by Jake Knapp, John Zeratsky, Brad Kowitz

Creative Confidence: Unleashing the Creative Potential Within Us All by Tom Kelley, David Kelley

The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries

Recommended Articles

Lean startup


How to apply a design thinking, HCD, UX or any creative process from scratch

Design Process – A comprehensive beginners guide to Design Thinking

The Drawbackwards Design Thinking Process

Is the Lean Startup Dead?

Design Thinking as a Strategy for Innovation

5 Stages in the Design Thinking Process

Design thinking

Design Thinking: A Unified Framework For Innovation

The Limits of the Lean Startup Method

Understanding the Basics of Design Thinking Will Change Your Life

The Lean Startup Trap

Design Thinking Is Fundamentally Conservative and Preserves the Status Quo

An MVP is not a Cheaper Product, It’s about Smart Learning