Culture Clash

Identify Core Values, create a Culture Code, and use stories and rewards to prepare your business for scaling.


As an entrepreneur or founder, you should develop the right culture for your business in order to be ready to scale in a healthy way. In this chapter, you will discover what the role is that core values and culture books can play in your organizational culture.

  • Organizational culture
  • Company culture
  • Team offsite
  • Culture code
  • Company handbook
Practices Explained

Culture Code

Core Values

Practices Mentioned

Value Stories

Team Offsite

Employee Handbook


Coming Soon!


Chapter 25 Illustrations

Recommended Tools

Culture Code examples 

Netflix Culture Code

Valve Culture Code

Zappos Culture Code 

GitHub Culture Code

MindValley Culture Code

Recommended Books

Lost and Founder: The Mostly Awful, Sometimes Awesome Truth about Building a Tech Startup by Rand Fishkin

The Culture Code: The Secrets of Highly Successful Groups
by Daniel Coyle

Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity
by Kim Malone Scott

Leaders Eat Last: Why Some Teams Pull Together and Others Don’t by Simon Sinek

Principles: Life and Work by Ray Dalio, Jeremy Bobb

Recommended Articles

A Blueprint for Building a Collaborative Startup Culture

How to Manage Company Culture as Your Startup Grows

Culture Predictions: How to Build an Award-Winning Startup Culture

5 Founders Talk Startup Company Culture

How to Build One Team Culture Across a Multinational Business

How to Build Culture in a Remote Team

Creating the Right Culture for Your Startup

Making Culture a Tangible Metric

How to Create an Employee Handbook

7 Things I Learned About Company Culture from Working at a Rapid-Growth Startup

How to Build A World-Class Startup Culture

Culture Code: What Makes a Company Great?