New book by Jurgen Appelo

Available on sale!

    Startup, Scaleup, Screwup is the book for the new generation of founders. With a mix of 50% inspiring stories and 50% practices to follow, it dives into the major topics that entrepreneurs and business leaders are confronted with from the moment they start a new company to the day they close the doors behind them.

    It is also a book about the European successes: Spotify, Typeform, Zalando, Booking, Rovio, and many others, have stories that are waiting to be told. Where do they get innovative ideas? How do they pick from funding options? How do they stay lean and agile while growing? And what were their biggest mistakes so far?

    Read my blog

    I call myself a creative networker. has called me a Top 50 Leadership Expert and a Top 100 Leadership Speaker. I am the author of the book Management 3.0, which describes the role of the manager in agile organizations, the little book How to Change the World, which describes a supermodel for change management and Managing for Happiness, which offers you practical ideas to engage workers, improve work, and delight clients.


    As a public speaker, I travel around Europe all the time. My list of clients includes the largest and best-known European companies, from Siemens to Airbus, from Ericsson to BMW. But I am also a writer, speaker, trainer, entrepreneur, illustrator, manager, blogger, reader, dreamer, leader, freethinker, or… Dutch guy.